I have been looking at various sunglasses brands to see where my design would fit in and who the competitors would be.
RayBan I think would be a definite competitor with the brand being so popular but also accessible with their reasonable prices.
Dior also do a range of sunglasses, starting at slightly more expensive than RayBan, however the style of their sunglasses matches the style I want to create more so than RayBan, and I have taken inspiration for the shape of my sunglasses from previous Dior designs.
I am going to price my sunglasses within reason to these competitors, however I will also bear in mind that MAC isn't known for manufacturing sunglasses, so I can't price them quite as high as RayBan or Dior. I will also have to account for the market research I did with MAC customers and what they were willing to pay for MAC sunglasses. I am currently thinking around the £40-£70 mark. However I will finalize this decision later.
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