Tuesday, 20 March 2012

BRAND CHANNEL...

I looked at Brand Channel for reports on MAC.

I found this interesting one about  90 year old Iris Apfel's collection for Jan 2012.


The Article:
"MAC, the Canadian-born global brand of cosmetics that built its name and credibility with makeup artists, is known for its limited-edition lines inspired by celebrities such as Lady Gaga, the latest celebrity endorser of its Viva Glam line. Now, it's embracing lesser-known fashion icons whose style is no less eccentric, even if their names are better known by fashion insiders.
Take 90-year-old Iris Apfel’s MAC makeup line coming in January, which is described as "a color collection inspired by a rare bird who has always been ahead of her time," says MAC's official release. The 20-piece collection is “full of bombastically bright lipsticks, attention-grabbing nail lacquers and unambiguous hues of eye-shadow,” writes The Daily Mail, and an “impeccable brow pencil."


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