I am going to look at high street brands that have handbag ranges and use them as competitors for my handbag.
MAC isn't a designer brand therefore, a handbag couldn't be charged at designer prices.
However with the brand still being a middle to high market level brand, I will price the handbag similarly to handbags made at high street stores such as Topshop, Zara.
I am looking at the higher end bags at Topshop and Zara, those priced around the £80-£100 mark which I think is appropriate for my handbag design.
Topshop:
ZARA
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