A Day in the Life....

For this section of the assignment, I am going to consider how my products would be useful to consumers throughout their day.

A handbag with compartments:

Daily women face the same annoying issue of looking for something in their handbag that they just can't find. This could be keys, a lip gloss, a mirror, anything.

With the built in compartments on my handbag, consumers will no longer have this problem, their handbag will no longer be a bottomless pit. Now they can go straight to the compartment where they know they keep specific items. This will save consumers time, and aggravation and generally make having a handbag more convenient.

Sunglasses:

Sunglasses will come in handy for anyone. The weather can be unpredictable, and the consumer may not have planned for a sunny day when they have left the house. By purchasing a pair of my reasonably priced sunglasses, they will find themselves always prepared. The packaging is compact enough for their handbag, especially the MAC handbag, so there would be no reason to not keep them in there at all times just in case.

Suitcase:

A suitcase is not an everyday essential however my design would be perfect for regular travelers, or beauty therapists/make up artists with lots to carry. It saves carrying an over sized heavy bag, instead consumers can now wheel their things and not have to take any weight or strain from the items they need with them.

Charm Bracelet:

Similarly to the suitcase, the charm bracelet is not necessarily essential to everyday life for MAC consumers. However the bracelet will go with almost all outfits and accessories therefore is an absolute must if consumers are after a product that they can wear everyday, that is comfortable, fashionable and trendy.