Below are the questions included in my questionnaire which I am going to complete this weekend outside the MAC store in Liverpool.
It is just to give me an idea of why people shop at MAC, and whether or not they would be interested in MAC creating new products such as sunglasses, handbags, and how much they would be willing to pay.
This way I can judge whether my items actually appeal to MAC's customers, and it will also help me with pricing to fit in with MAC's profile, but also customer needs.
Q.) Why do you shop at MAC?
A.) Price Quality Both
Q.) Do You think MAC's prices are reasonable?
A.) Yes No
Q. What is your favourite MAC product?
A.) ..........................................
Q.) If MAC brought out a sunglasses range, would you purchase a pair?
...and Why?
A.) Yes No
.........................................................................
Q.) If MAC created an on trend stylish handbag with compartments to fit all your MAC essentials, would you be interested in this item?
A.) Yes No
Q.) Would you be interested in a charm bracelet if MAC created one? It would be of similar style to links of London but with beatable prices?
A.) Yes No
Q.) How much would you be willing to pay for these items?
A.) MAC sunglasses
Up to £50
Up to £100
Above £100
A MAC handbag
Up to £50
Up to £100
Above £100
A MAC Charm Bracelet
Up to £50
Up to £100
Above £100
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