A Day in the Life....

For this section of the assignment, I am going to consider how my products would be useful to consumers throughout their day.

A handbag with compartments:

Daily women face the same annoying issue of looking for something in their handbag that they just can't find. This could be keys, a lip gloss, a mirror, anything.

With the built in compartments on my handbag, consumers will no longer have this problem, their handbag will no longer be a bottomless pit. Now they can go straight to the compartment where they know they keep specific items. This will save consumers time, and aggravation and generally make having a handbag more convenient.

Sunglasses:

Sunglasses will come in handy for anyone. The weather can be unpredictable, and the consumer may not have planned for a sunny day when they have left the house. By purchasing a pair of my reasonably priced sunglasses, they will find themselves always prepared. The packaging is compact enough for their handbag, especially the MAC handbag, so there would be no reason to not keep them in there at all times just in case.

Suitcase:

A suitcase is not an everyday essential however my design would be perfect for regular travelers, or beauty therapists/make up artists with lots to carry. It saves carrying an over sized heavy bag, instead consumers can now wheel their things and not have to take any weight or strain from the items they need with them.

Charm Bracelet:

Similarly to the suitcase, the charm bracelet is not necessarily essential to everyday life for MAC consumers. However the bracelet will go with almost all outfits and accessories therefore is an absolute must if consumers are after a product that they can wear everyday, that is comfortable, fashionable and trendy.

Final Designs All Together.......

Customer Profile Board for MAC

This is the customer board I have created on Photoshop for MAC

Final Board for Suitcase......

PROMOTIONAL Poster/Flyer for Suitcase

I designed this small poster/flyer on Photoshop. It will be displayed in stores upon counters in order to encourage customers to visit the mac website to purchase the product.

Suitcase Marketing Information - 4 P's, Life Cycle, Target Customer etc..

Now that I have my finished design for my suitcase, I am going to consider how I will market the product and how it will be priced etc.

4 P's

PRODUCT/STYLE/FUNCTION - The product is a cabin trolley suitcase. It has 4 wheels so it can be pulled or pushed standing flat. Inside the suitcase there is a separate compartment just for make up and liquid products.

The MAC logo is printed on the front in 3D, and the suitcase has white detailing all over.

The suitcase is 35L in size, so just the right size for short trips or hand luggage for a flight.

PLACE -  This product will only be sold online as it will be too big to be sold in stores. Not many could be put out on display, as this is just an additional item for MAC, whereas their main products are still their make up, and this is the main reason customers will be going into stores, therefore this product may be in the way in stores, so online sales would be best.

PRICE - I have decided to price the suitcase at £44.99

I think this is a suitable price, as it is more expensive than the luggage I looked at from Matalan, but cheaper than the likes of John Lewis, Debenhams and Samsonite, therefore there is an incentive for customers to come to MAC for their luggage as it is cheaper but the products will be reliable still as the brand is a respected brand known for their innovation and quality.

PROMOTION - I will promote this product in store via fliers, as the product won't actually be sold in store. It will just be online at www.maccosmetics.co.uk

MARKET LEVEL

Middle to high market level.

TARGET CUSTOMER

My target customer for this product would be both men and women, as the style and colours of the product are quite unisex. Both men and women need luggage to travel, and this type of product would appeal especially to business men and women who travel a lot. The product is also aimed at beauty artists who have a lot of make up to transport, especially mobile make up artists, as the case has a built in make up section to keep essential products like this separate.

For those using the case not for make up purposes, they can use the compartment for their liquids that they need to take in their hand luggage.

PRODUCT LIFE CYCLE

People are always travelling and working therefore this product can be around all year round.

It will be most popular during the summer months due to people going on holiday, however there is no reason why the product wouldn't continue to sell all year round due to its classic style and the constant need for travel luggage for those who travel regularly.

Suitcase Final Design & Packaging..

My final suitcase design is shown below.

The suitcase is black with white detailing.

The Zips are white, as well as the handles and the handle attachments.

The MAC logo on the front is also white but is 3D so it stands out.

The top of the case isn't totally flat, and has a faint curve like I mentioned before for the 'M' shape.

The suitcase is made from black polyester. I chose this material as other suitcases I have looked at seemed to be made from this fabric.

The packaging for an item this size would be quite costly, therefore customers could either wheel the case out or there would be store shopping bags strong enough to carry one in.

The shopping bag would be made of this strong paper/card.