MAC's target customers are between the ages of 18 - 30
They target Females
Socio-economic class C1, C2, B & E .. this will include unemployed students too!
Outgoing, Confident, Fashion Lover, Media Savvy, Trendy
MAC customers may be young, fashion conscious individuals with an active lifestyle. They will enjoy fitness, partying, socialising and making an effort to look good.
They may like edgy new looks and will enjoy trying new exciting ways of wearing make up.
With MAC being such a daring, trend setting brand, their prices reflect this.
MAC is a middle to high market level brand, so only those with a passion for experimenting with different looks and being trendy will shop at MAC.
This is why individuals who are of managerial, supervisory or professional status will shop at MAC.
Those who earn a good wage are more likely to shop at the brand, however students are also targeted as they occasionally have some disposable money to spend.
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